Inclusive skincare brand – MUUOK – brings long-awaited
change to the global skincare industry
Zug, 11th January 2025 – The case for inclusive beauty is mounting, and MUUOK is at the forefront of the revolution. Born to bring high-quality, natural skincare to individuals with melanin-rich skin or uniquely fair complexions, MUUOK blends traditional African and Amazonian wisdom with modern skincare science.
The result is safe, effective skincare that delivers visible results, without concerns surrounding harsh chemicals, unnatural fillers, or artificial preservatives.
“Melanin-rich skin and fair complexions are grossly underserved in the skincare industry,” says a MUUOK representative. “We’re proud to be filling the gap with a groundbreaking range of products that targets the incredibly unique needs of darker skin tones and very fair complexions.”
As a female- and black-owned brand, MUUOK’s founder is no stranger to the flawed skincare sector narrative, which fails to consider the unique concerns of melanin-rich and low-melanin complexions – like hyperpigmentation, excessive dryness, acne, and dark circles.
“Growing up, I only ever used natural oils on my face, like coconut oil,” says Founder, Angelina Omuok. “I’ve always been fascinated by the concept of natural skincare, and I was shocked to learn just how many harsh chemicals hide in mainstream products. That’s why MUUOK is going back to basics.”
But according to Angelina, back to basics doesn’t mean neglecting modern science. The MUUOK team blends scientifically backed actives with indigenous traditions, and the result is transforming skin worldwide.
“The ingredients need to be adapted to be truly effective,” explains Angelina. “Nature gives us the base, and science seals the deal to deliver the results. It’s the perfect combination.”
Each golden MUUOK elixir is a gentle yet high-performance formulation of natural ingredients, each backed by science for safety and efficacy. The company focuses on cruelty-free extracts and botanicals that work with the skin’s natural processes, instead of disrupting them.
The team sources the most powerful ingredients on nature’s menu; botanicals potent enough to survive harsh desert environments through the ages, yet gentle enough to deliver results in even the most sensitive skin.
MUUOK is already making waves in the global beauty sector, with features in Marie Claire, Madame Figaro, and the upcoming 2025 Beauty Düsseldorf Trade Fair.
Celebrate Diversity with MUUOK
As a leader in exotic, handcrafted skincare made in Switzerland, MUUOK is becoming a staple for individuals with melanin-rich and ultra-porcelain skin from all around the world.
To learn more about how MUUOK is reimagining skincare, visit Muuok.com today.
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